OUR APPROACH

We believe every company has a unique identity, unique goals, a unique culture. 

That’s a fact, and it’s central to how we work.

 

You see, if every company is unique, you’re not going to be competitive by trying to be like your competitors. You’re going to be highly successful when your company learns how to be itself well.

We worked for years in the agency world, helping companies of all sizes and markets and ages. And we started to pick up on an interesting pattern. What companies really need isn’t what normal agencies provide.

A company would come to us for one thing—say, a website, an ad campaign, a new visual identity—and we’d discover pretty quickly that what they really needed was a clearer sense of who they actually were as a company. Or a more effective leadership team. Or a better experience for their customers. Or a way to meet that aggressive annual goal.

Our clients told us over and over that what they wanted was a marketing partner who was like an extended member of their team. Someone who was waking up every day thinking about them, their business, and how to grow it. Someone who was proactively coming to them with ideas on how to get better and bigger.

Wise business owners and leaders realize that in order to grow to the next level, they have to do many things very well. They might be great at sales, they might be great at customer service, they might be great at doing the thing they do, but they realize that they are not a world class marketer. They realize that in order to grow they must continue to get better at what they are already good at, and they need a strategic partner at the table who can help them tell their story well, help them decide where to market and advertise, help them make great brand decisions that connect with their audience. Someone who is waking up every day thinking about their business and how to grow it.

In short, most agencies are so obsessed with creativity that they don’t speak business. They don’t really see you clearly, or what will grow your business.

Good news! That’s why we started ALIGN, so we can be the partner that our clients need.

Our best clients approach hiring us like they would approach hiring a new team member, and less like hiring a vendor to do a specific task (though we definitely do tasks on your behalf!).

 

Here’s how we work:

We work alongside your leadership team, not (just) your marketing team.

We identify your uniqueness.

We help you learn what makes your ideal customer relationships ideal.

We work toward the business goals that are most important to you.

We do on-point creative work that looks and sounds like you.

We aim for your success, not just awesome creative.

We work to keep you proactive.

We keep a low overhead, and choose our project team only once we've chosen what to make.

We don’t do everything.


Intrigued?

Contact us now to set up a Good Fit Call. In 15 minutes or less, we can tell you if we can help you grow.